Read our latest news!
Why Door Drops Will Get Your Message Across Better Than Other Forms Of Media
Wednesday 30th September 2020
At the early stage of the Covid-19 lockdown, the UK Government were regularly on the television, radio, and in both online and physical news articles. However, they still felt the need to get the message across in a closer more personal way, a way they knew we could not avoid - so they did a door drop, advising households of the new rules and regulations and guidelines of staying safe throughout the pandemic. We know you may consider door drop marketing to be a little 'old school' but in many cases, the old ways can bring a great response, as proven above, and as one of the most effective means of targeted mailings, it could be highly beneficial to your business. Here…
The Importance of Including Door Drop Marketing in Your Marketing Budget
Monday 21st September 2020
The popularity of online marketing means that offline marketing tools are seen as old-fashioned and ineffective. But this simply isn't the case. In fact, including door drop marketing in your budget could see your business edge ahead. Since March, the UK, like many other countries, has been plunged into a public health crisis. The subsequent lockdown brought the economy to a grinding halt. As we emerge from this enforced hiatus, the scars on the economy are already visible. UK GDP fell by 2.2% and with this happening over two quarters in a row, the UK confirmed it was in recession. For most businesses, this is not good news. Difficult trading conditions are compounded even further by people's uncertainty and anxiety. Marketing budgets are…
Recent Successes - Wide ranging companies gaining new business from door drops
Tuesday 23rd June 2020
What do the following business types have in common? CBD Oil seller Car Repair Garage Window Company Florist Fruit and Veg Box Delivery Service Electrician Estate Agent Fundraising Not much is the answer! However, these are a selection of the businesses that we have carried out Door Drop campaigns for in the month that upon discussing their campaigns afterward, the business owners have all reported to us that new business was gained directly from the campaign we carried out for them. Some reported that profit was reached very quickly indeed, for others this will be measured by customer value over the year, it does depend somewhat on the sale value of the items being marketed. For example, an Electrician could gain an order for £1000 plus from a job booked in…
Business continues at Cardiff Leaflet Delivery
Thursday 19th March 2020
Considering the COVID-19 outbreak, we wanted to inform our customers that we will be adhering strictly to all advice provided by the World Health Organisation. We are also closely observing protocol as advised by local authorities. Given the recent news and on-going issues surrounding COVID-19, we thought it was important that our customers are aware of the facts regarding the post and mail delivery, any risk to people's health. Please find below two statements, one from Royal Mail. We hope you find the below information useful and informative. Royal Mail has issued the following statement Public Health England (PHE) has advised that people receiving parcels are not at risk of contracting the coronavirus. From experience with other coronaviruses, we know that these types…
Overcoming Resistance - Why a printed product works better than the web
Friday 14th February 2020
In the last decade, many marketers have been engaged in some kind of "print to digital" transformation. Glossy brochures, direct mail pieces, bulky manuals, and many other printed items have been replaced by a combination of web content, email, and on-demand electronic files. This transformation is driven by how we consume media. We increasingly get our news, entertainment, and information via computers, tablets, and phones. Print-based media outlets have seen a decline in use that leads some to predict the complete demise of print as a marketing medium. The big difference between online and print materials is the scope of advertisements. A single website or Web ad can potentially reach customers anywhere in the world meaning online advertising can potentially reach…
Proper Leaflet Distribution
Friday 14th February 2020
The 5 things that make it work Leaflet distribution continues to be one of the most effective tools in the advertiser's tool box and provides a cost-effective means to get your message in front of the 27 million households in the UK. Making it effective requires careful planning and targeting. 1. Make it a Campaign In almost every situation the default delivery plan should be a campaign, not a one-off drop. The first drop will pick up those who were ready to buy anyway. Your well-designed leaflet landed at the right time. The second drop will start to feel familiar and the more thoughtful customer will read it more thoroughly, and there will still be more low hanging fruit to…
How design sells your business
Friday 14th February 2020
When a consumer is presented with numerous options about a particular product or service, you want to be the one that they choose. But if you're offering the same product as 10 other companies, what's going to make you stand out? Consumers make decisions based on reliability and trust, and this is where the design of the leaflet making your offer comes into its own. Having a clear idea of the message you want to convey and who you want to respond to that message will help steer the design of your leaflet. AIDA is an acronym for; Attention, Interest, Desire, and Action. AIDA is an important part of leaflet design and is a proven framework for converting casual interest into…
Find your audience – GPS Tracking & Geo demographics profiling of distribution
Tuesday 10th December 2019
Our knowledge of consumer's habits and behavior has become increasingly sophisticated in recent years. The benefits to media channels such as Leaflet Distribution have led to an ability to cut to the target market pretty accurately, where it would previously have been a fairly blunt tool. Geodemographic classification studies locations (geo) and people (demographic). It attempts to provide accurate and detailed descriptions of UK consumers and the areas where they live. Geodemographic classifications work from some basic assumptions; People who live in the same area are much more likely to have similarities than two people picked at random from different areas. Similar locations will have people who fit a certain demographic. Locations are classified according to the characteristics of the people…
Direct Mail - Making a comeback and getting attention
Tuesday 10th December 2019
With volumes of posted materials declining by an average of 5% per year, you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail is still the 3rd single largest channel used by marketers in the UK. Email was seen as the answer to all marketing woes at one time, enabling companies to communicate with customers and contacts instantly and cheaply. The flood of electronic communications we now receive means that marketing emails are either trapped in spam filters, overlooked or ignored. The lifespan for emails today is increasingly short and many of us receive far too…
How does printed product help an agency in the digital age?
Tuesday 10th December 2019
Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more traditional marketing approaches. A survey conducted for FedEx last year told us that "4 out of 5 small business owners say print materials help them stand out". People like the simplicity of printed material, without the 'distractions and clickbait associated with digital media. A Temple University study conducted for the U.S. Post Office found significant differences in the way our brains process digital and printed messages. Where digital advertising was processed more quickly, paper ads engaged viewers for more time.…